Sales & Marketing Coordinator, TMC – USA NEW
*This is a US based role*
Our business Travel Management Company (TMC) client is looking for a US-based Sales & Marketing Coordinator to work with our marketing team to help drive client acquisition in the US. As a marketing generalist, this person should be a collaborative and creative marketer with a passion for performance marketing, lead generation, marketing operations, and demand generation events.
- You will provide administrative support including budget tracking, expenses, calendar management, CRM data entry, and tracking deadlines.
- Oversee database enrichment. data optimization, collection, cleansing, and segmentation processes to maintain high-quality data for marketing campaigns and analysis.
- Strong CRM skills are needed to manage and track lead interactions, update prospect information, and document sales activities.
- Assist in the planning, coordination, and execution of client and prospect events, including networking events, thought leadership events, webinars, and tradeshows, from concept creation to post-event analysis.
- Manage RSVPs and attendee lists for events, conducting outreach to ensure maximum participation and engagement.
- Maintain and manage social media calendar for US operations, ensuring consistent and timely content delivery across platforms.
- Provide support in content creation for case studies, blogs, social media posts, and other marketing materials.
- Support the end-to-end campaign execution processes, including campaign setup, targeting, scheduling, and deployment across multiple channels.
- Coordinate lead management processes and workflows to facilitate efficient lead capture, routing, and follow-up by sales team.
- Collaborate closely with the sales team to develop targeted prospecting strategies and optimize the lead generation process.
Skills and Experience:
- 3-5 years’ experience in sales and marketing.
- Excellent written and verbal communication skills.
- Knowledge of Salesforce or similar technology.
- Adaptability to learn and understand complex products/services and effectively communicate their value to potential customers.
- Experience in supporting marketing event logistics.
- Self-motivated, proactive, and ambitious for the team and the brand.
- Thrives on a deadline, works well under pressure, and manages multiple tasks with ease.
- A high level of accuracy and attention to detail.
- A strong team player and lateral thinker, comfortable working collaboratively, virtually, and independently.